No country takes music as seriously as South Korea. And now, their pop and rock aesthetic has strengthened its roots in Western countries. The K-Pop army has won over millions of hearts in the US and UK, and this number is rising steadily.

They call it Hallyu, or the Korean wave—from K-dramas, skincare products, and snacks to K-Pop, Hallyu is a global phenomenon that has dominated over the last five to ten years.

Before we knew it, thousands of people were singing along to a series of Korean pop hooks by BTS, Red Velvet, and Exo.

Need proof? Watch this music video where Selena Gomez collaborates with ultra-famous K-Pop group, BLACKPINK!

If you only know a thing or two about K-Pop, it’s time to delve deeper and learn four reasons for K-Pop's popularity in the West.

1.    Addictive Melodies

If you're a fan of western pop music, discovering K-pop is like a level-up! The songs are catchy and are made to get you hooked. Korean music stars amass their fans by using story-telling in their songs. And it’s worked!

A Korean singer performing on-stage

2.    The Fashion Forward Style

K-pop stars brought a whole new meaning to fashion. Their outfits are much more elaborate than what any Western stars wear.

You’ve probably noticed the BTS boys and the BLACKPINK girls wearing loose clothing with a splash of color and a unique print—because they aren't shy about expressing their culture in any part of the World.

3.    Choreography that Makes You Dance

K-pop stars know how to get you in the groove! Korean bands are famous for their complicated, challenging, yet extremely synchronized singing and dancing. Whether it’s a live performance or on-set, they know how to dominate the dance arena.

4.    Dimensional Music Video Concepts

K-pop artists are talented and highly-skilled. They try to take on challenging and unique approaches in their music videos. And what appeals the most to fans in the west is that they tend to mix eastern and western linguistic and cultural aspects—watch Big Bang's mega-hit, Fantastic Baby, to understand what we're talking about!

Eat What Your Favorite K-Pop Idols Love!

At SFMart, we offer a variety of Korean products online to American customers. You can buy Korean ramen, organic teas, snacks, beverages, and many other Asian grocery products at our one of a kind online Korean market.

Browse through our weekly deals, new arrivals, or contact us for more information!